• The best collection of Martial Arts Marketing, Martial Arts Print Marketing, Martial Arts Video Marketing - in the industry.

  • Marketing isn't that Hard! Know Your Market and Success will Follow

    October 01, 2017 1 min read

    Marketing isn't that Hard! Know Your Market and Success will Follow - Dojo Muscle
    Creating marketing or good videos isn't that hard. 

    But it is important that you know who you are speaking too. 

    Which is why most people fail to make good videos. 

    Somewhere along the line someone told them to talk about themselves too much. 

    Then someone else must have told them to race to the bottom and lead with their offer as a selling point. Which then what makes you any different than the school down the road?

    Now these same people are saying you need to build trust.

    Something I have been saying you need to do if you go back to my posts almost 4 years ago.

    Everyone scoffed. I was ridiculed. "SALES is what matters most" No duh-Sherlock. Contested outright. 
    Disregarded by friends and family (ok maybe that's a stretch) 

    But HOW you get sales, matters the most. 

    Connect. Build Trust. Give Value - Focus on caring. Engage. Focus on being a REAL person not a cartoon charecter...

    All of the hot topics being touted now - only problem is...

    Most of these people are like dead drift wood in videos and have never shot a single video in their life. 

    If there is one thing I know how to do is get the goosebumps going and flowing with videos.

    In the great words of Mr. Shawn Carter. 

    "Let me show you how to do this son." Jay-Z
    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

    Leave a comment

    Comments will be approved before showing up.


    Also in Marketing Tips

    Fire Your Ad Guy
    DIY Martial Arts Marketing: Proven Strategies to Beat Any Martial Arts Marketing Agency

    July 02, 2024 3 min read

    As a martial arts school owner, you have a special advantage when it comes to marketing. 
    Read More
    Couple close up
    Empowering Martial Arts Instructors: How DIY Marketing Outshines Martial Arts Marketing Agencies

    June 28, 2024 3 min read

    As a martial arts instructor, you have the passion and insights needed to market your school effectively. While hiring an agency might seem like the easy route, it’s often expensive and impersonal.
    Read More
    DIY vs. Martial Arts Marketing Agency: Why Taking the Reins Leads to Greater Success
    DIY vs. Martial Arts Marketing Agency: Why Taking the Reins Leads to Greater Success

    June 26, 2024 3 min read

    Promoting your martial arts school can be challenging. You might wonder whether to handle marketing yourself or hire a specialized agency.
    Read More

    Dojo Muscle