• The best collection of Martial Arts Marketing, Martial Arts Print Marketing, Martial Arts Video Marketing - in the industry.


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    The First Card Doesn't Sell. The Third One Does.

    The First Card Doesn't Sell. The Third One Does.

    by Christopher Perilli October 05, 2026 3 min read

    Most schools mail one postcard, get little, and decide direct mail is dead. The real lever is frequency. Here is why the third touch converts, the honest math on reach versus repetition, and a three-drop holiday-to-January plan that fills your mat.

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    On Halloween The Whole Town Is Outside. Be Everywhere They Look. - Dojo Muscle

    On Halloween The Whole Town Is Outside. Be Everywhere They Look.

    by Christopher Perilli September 28, 2026 3 min read

    Halloween is the one night your whole town is walking your neighborhood. Here's how to surround the same families in three places - the mailbox, the doorstep, and your storefront - with cards that give value instead of dying in a candy bucket, plus what to send by when.
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    Most Of Your Town Has No Idea You Exist. That Changes Now. - Dojo Muscle

    Most Of Your Town Has No Idea You Exist. That Changes Now.

    by Christopher Perilli September 21, 2026 3 min read

    EDDM 360 just got its own site at eddm360.com. Here's why one postcard never works, how three drops to the same homes builds trust, how a QR dashboard finally lets you track mail, and how to start with a free route scan.
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    Halloween Will Pack Your Mat. Then Most Schools Blow It. - Dojo Muscle

    Halloween Will Pack Your Mat. Then Most Schools Blow It.

    by Christopher Perilli September 14, 2026 3 min read

    A packed Halloween event is not new students. Here's how to fill the mat with the right families, then build the follow-up bridge that turns one costumed night into fall enrollments.
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    Who We Have Worked With

    Dojo Muscle